Wednesday, October 5, 2011


Watch and react to Dove Film: Evolution in freewrite. What does this make you think about or question?

Consider noting appeals to ethos, pathos, and logos as well as ads that are memorable
  • How does the speaker reveal his/her experience and knowledge?
  • How does the speaker convey his/her trustworthiness?
  • What is the speaker trying to make you feel? (e.g., guilt, pride, fear, disgust, outrage, inspiration, etc.)
  • What strategies does the speaker use to make you feel these emotions?
  • How does the speaker convey his/her own passion for the subject?
  • What facts, statistics, or expert opinions does the speaker cite?
Freewrite: respond for 7 minutes to part 1 of Killing Us Softly 4. What does this film make you think about? What is convincing or compelling?

HW: Review part 1 of Jean Kilbourne's Killing Us Softly 4 and add to your notes as needed. Think about SOAPSTone and SAD as you consider Kilbourne's argument and be prepared to discuss her use of ethical, emotional, and logical appeals (ethos, pathos, and logos) in class.

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