Watch and react to
Dove Film: Evolution in freewrite. What does this make you think about or question?
Consider noting appeals to ethos, pathos, and logos as well as ads that are memorable
ETHOS:
- How does the speaker reveal his/her experience and knowledge?
- How does the speaker convey his/her trustworthiness?
PATHOS:
- What is the speaker trying to make you feel? (e.g., guilt, pride, fear, disgust, outrage, inspiration, etc.)
- What strategies does the speaker use to make you feel these emotions?
- How does the speaker convey his/her own passion for the subject?
LOGOS:
- What facts, statistics, or expert opinions does the speaker cite?
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